Google

Thursday, December 27, 2007

First 7 Steps To Branding Your Business On The Internet

Most small business owners realize the importance to branding their company, but they lack the skill to branding themselves on the internet. Most small business owners are too confused with all the fancy tools and words, like blogs, podcasts, rss, opt-in and auto responder. Others just don't think the internet is important. To prevent overwhelm, I have included a complete list of steps to take your brand online.

1. Know your brand and create a brand statement. I find that most of my clients know their niche, but they don't know their brand. Here are a couple of questions that will help you get clear on your brand. Why is your company in business? What set you apart from the competition? If you are the company owner, look inside yourself and state your clearest vision for your company. Now write your brand statement down in one sentence.

2. Create a hook impression. Find words that can easily explain what your company does. Don't go into your "story". Just state enough information to get your buyer's mouth watering and take the bait.

3. Generate "schools of fish" with website involvement. Build a subscriber base or "schools of fish caught by your hook". Get your fish or subscribers involved in your business by creating online questionnaires, polls and forums.

4. Build your keywords. Go back to your brand statement and decide on fifteen keywords that are directly associated with your brand. Use these keywords in your web copy, in you're ad campaigns and in your literature when available.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

5. Write copy that identifies your brand. When you write copy for your website, include your brand's warm friendly elements. The internet is a very cold and impersonal place, write copy as if you are writing to one of your friends. Everyone has their own voice, so why not let your brand have its own voice.
Tip! “11 immutable laws of Internet branding” by Laura Ries.

6. Create a tagline and marketing statement. Now you are ready to create a complete user experience. Here are a few questions to help you along with this process. How is my brand being represented in my all my client interactions? If you have print literature, are you representing your business the same as you are online? Does your copy talk to the same target audience in all areas of your business?

7. Be available for your fish. Let your subscribers be able to reach you and swim with you. But most importantly when they do, be sure, you are representing your brand as clearly as possible.

Remember Rome wasn't built overnight. These steps will take time. Continue to ask yourself, "Will this ________ represent my brand?" If you stay in tune with what you are trying to accomplish you can't go wrong.

-- Good luck and happy branding!

Previous SEO and Dell insider, Jeneth Blackert, teaches small business how to gain customer loyalty by building an online brand.

Make you own brand with free advice from Jeneth at: ibrandweb.com

Is Branding a Legitimate Internet Marketing Strategy

Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word "coke" instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines - Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.
Tip! Instead, Internet branding strategies, particularly those that deliver targeted visitors to your Web site, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.
Tip! Branding provides detailed information on Branding, Health Care Branding, Corporate Branding, Internet Branding and more. Branding is affiliated with Trade Show Promotional Items.

If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isn't dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.

Halstatt Pires is with MarketingTitan.com - Internet marketing firm in San Diego. Visit us to read more about a Internet marketing articles and a branding goal - Internet marketing strategy.

Internet Branding With Your Free eBook

Branding a small internet business is not that easy. People may surf through your website in their search for a product or some information but they are not likely stop to remember your name. Even if the surfer finds what she is looking for the chances are small she will remember your sites name or address. A free eBook give-away is a very powerful tool to improve your internet branding and help your visitors learn and remember your internet brand.

Writing an informative 10 - 20 page free eBook with an answer to a question or a problem visitors to your website often have gives you the opportunity to spend time with your visitors. Your visitors who download that eBook will maybe spend half an hour reading your words. And often even more. This gives you excellent time to tell them the name of your company, the name of your product, and your own name several times.

Your eBook readers probably won't be your instant fan, visiting your website every day, only because of an eBook, but many of them will remember your name. When they later see a link with one of your names on it, they will recognize it. The recognition will make them more lightly to click. If they later find an eBook with your name on it that you are selling, they already know you and they are more lightly to buy your product.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

There are several ways to implement your brand in your free eBook. First of all you should have your logo or brand on a front cover. You can also use the header and footer of the pages for branding. One other important trick you can use is to implement the brand into your text. This should come natural like «In YourBrand we use to call this type of methods for...» or «YourBrand would never run away from an opportunity like that». For your personal name you can implement it like «My father always told me «FIRST NAME never...»» or otherwise. Find your own style, that match your brand and your websites writing style.

Your eBook branding techniques are of course not only limited to the free eBooks you are promoting. This easy method can also be used in eBooks you sell, resell rights eBooks and further. Still the main idea is that visitors spend a lot of time with you, and during this time read your brand over and over again.
Tip! Intelligent corporate Internet Branding adapts to the consumer. It de-massifies to serve each person as they arrive; yet it still delivers the corporate brand communication at the right time after the visitor is satisfied.

Victor Lorentzo is an expert in internet marketing and eBooks. You can visit his website at http://www.ebook-123.com

Corporate Internet Branding - Branding Your Business Online

Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza — the stuff of which dreams are made. The week before, Pete was doing a bathroom remodel at Bob's historical Chicago bungalow. The house had only one bathroom, so Pete had to complete the project as fast as possible. Due to a series of unfortunate events, some of which involved a repeated, forceful application of a rather large hammer, Pete stayed much longer than he initially anticipated. To bungalow owner Bob's delight, Pete completed the remodel the same day.

Bob decided to take Pete out to dinner to show his appreciation. Bob knew that Pete liked pizza, so he took him to the MostDeliciousPizzaEmporium across the street. The restaurant was small, unassuming, and had the charming aura of a hole-in-the-wall. And it had the best pizza that Pete has ever tasted. Just the memory of that pizza he shared with Bob made Pete's stomach growl. The crust was browned just right. The sauce had the perfect balance of tomato sauce and spices. And the toppings....there were over 20 toppings to chose from.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

It's no wonder that this week, Pete was looking forward to having pizza delivered from MostDeliciousPizzaEmporium. By the time Pete got home and was ready to pick up the phone, he could almost taste it. But, (these stories never seem to end well, do they?) he realized that he didn't have the pizza place's phone number. Pete didn't remember the name of the place either — the sign above the door had been tiny and hard to read.

Even if Pete had been paying attention, he would have had a hard time figuring out what the name was, since most vowels fell off the neon sign sometime around the Roosevelt administration (Teddy, in case you were wondering). It gets worse. As he and Bob were leaving, Pete had asked Kate, the hostess, for a take-out menu. She apologized profusely and said that they ran out four months ago and nobody bothered to reorder new ones.

The phone book turned out to be useless — remember, Pete couldn't recall the name of the pizza place. Scanning the restaurant pages didn't ring a bell either. The only thing Pete could recall was the approximate address (across from Bob's bungalow). Pete was too tired to go out and drive again, since he had just returned home. To add insult to injury, the weather person on Channel 5 news was gleefully pointing to the latest Doppler radar and cheerfully informing his audience that yet another 15 inches of snow were going to fall in the next hour.

That sealed it. Pete, who almost never surrendered, gave up. He ordered pizza from his usual joint, OKPizzaParlor. Pizza there was nothing to write home about. However, the proprietors always stocked a four-year supply of take-out menus and business cards. As an added twist, they gave out 4x6 magnets with "OKPizzaParlor" emblazoned on them with three inch high neon green letters with every order. Pete's fridge was plastered with at least 20 of these.
Tip! There are several keys to developing a winning brand for your company, and an effective corporate Internet branding strategy is only part of equation If you are going to take the time to develop a brand for your company, you may as well do it right the first time. Having to do it over again and again will cost you in consultant fees, lost clients, lost sales and lost earnings potential.

OKPizzaParlor also sent their customers coupons and specialized promotional flyers. OKPizzaParlor even sent their customers a free 16 inch thin crust pizza coupons for their birthdays. Finally, all advertising materials prominently featured OKPizzaParlor's contact information.

The MostDeliciousPizzaEmporium, didn't get an order that night, even though Pete vastly preferred their pizza, and desperately wanted to order from them. MostDeliciousPizzaEmporium committed one of the cardinal sins of marketing: they didn't bother with branding. The proprietors figured that their superior product would speak for itself, and decided not to waste their money on pointless advertising. Little did the MostDeliciousPizzaEmporium owners realize that skipping branding is like leaving the cheese off the pizza!
Tip! Branding provides detailed information on Branding, Health Care Branding, Corporate Branding, Internet Branding and more. Branding is affiliated with Trade Show Promotional Items.

Don't make the same mistake. Here are a few ideas you can use to make sure your marketing plan doesn't follow in MostDeliciousPizzaEmporium's footsteps and to remind your customers of your business long after they leave your store or web site:
Tip! “11 immutable laws of Internet branding” by Laura Ries.

* Create and maintain consistent corperate branding. A logo, font and a color scheme are the three crucial elements of an online image. Once created, use the same color scheme, logo, and font everywhere else — on your brochures, business cards, newsletters, and signatures. Menus, magnets, employee t-shirts, name tags should all be consistent with your brand.

* Don't dilute your brand. Having a web site and business cards with an inconsistent look and feel will confuse your customers.

* Reinforce the corporate branding in all communications. Every mode of communication should provide information about your business. This includes letters, invoices, e-mail, and so on. At the very least, include the business name, web site address and e-mail address.

* Use a signature with every e-mail. How many emails do you send in a single day? Wesend around 75 on a typical business day. This translates into 75 opportunities to remind customers about our brand every single day. Keep the signature short: your business tagline and URL or a link to your latest blog entry will do. The point is to do this consistently, early, and often.
Tip! Instead, Internet branding strategies, particularly those that deliver targeted visitors to your Web site, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness.

Make sure that your business is the first thing that pops into your customers' minds when they need products or services you provide. Make your brand memorable, and take advantage of every change to reinforce it. Not every customer is going to be like Pete, who drove out to the MostDeliciousPizzaEmporium the next day, and wrote down their name and phone number. Incidentally, that day he came home with 6 pizzas.
Caregiving Resources Local service providers, decision making tools, expert advice & more.

Biana Babinsky is the online business consultant, expert and author who teaches business owners how to make more money online. Learn step by step techniques to drive more traffic to your web site and make more money online in Biana's Complete Step by Step Online Marketing Course at http://avocadoconsulting.com/rlinks/zcourse

Internet Branding

Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Branding on the Internet is somewhat new as before 1995 there was little if any Internet to speak of. One book I can recommend is:

"11 immutable laws of Internet branding" by Laura Ries.

This was a goods book. Where as I agree with MANY of the rules of thumb, I disagree completely with nearly all of the examples supporting their assertions. Most of the purported examples to prove their theories are outdated and out of context. I do not recommend this book to anyone and having personally called the author, I was a little concerned with the lack of business history and knowledge that went into the work. Too bad, it is a good subject. In my companies we are following most all of the basic marketing branding rules they consider relevant, and probably better than nearly all of the other companies listed or mentioned.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

Internet Brand Marketing is important, but only a mere component of the whole. Sure it is important and you should pay attention to your strategy, but the customer will always vote with their dollar, so realize when reading such books that these people who write them actually are writing them to puff up clients they have and trying to sell marketing strategy services. They made errors in their assumptions of Microsoft, the reason for the Boston Market failure, their degree of confidence in Amazon.com, their domain name picking theories. I could nearly crush them in a debate on almost every single example they used to prove a point, as they cite case laws and business histories. On the points themselves they are plus or minus average in their correctness, and I would only challenge a few points, if any and only in certain contexts or situations. All in all however the book should be read with a grain of salt but definitely read by anyone who is in charge of brand marketing on the Internet, which by now should be every CEO in the country.
Tip! Branding provides detailed information on Branding, Health Care Branding, Corporate Branding, Internet Branding and more. Branding is affiliated with Trade Show Promotional Items.

So, why would one recommend a book they disagree with? Because this book makes you think and question reality. You must constantly audit your brand image, you need to look at it from every perspective, trust me. So read this book and buy it online today.
Tip! “11 immutable laws of Internet branding” by Laura Ries.

Lance Winslow

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

But oddly enough, I've found that clients falling into this category seem to be missing out on other essential branding fundamentals. They are ready to get started building the empire of their dreams via a snazzy new Web site. They truly believe: build it, and they will come. Maybe so, but a Web site alone won't increase sales.

It's as if there's an imbalance, and rarely do you find a client that fully grasps both ends of the branding spectrum and how they should work together.

There are several keys to developing a winning brand for your company, and an effective corporate Internet branding strategy is only part of equation If you are going to take the time to develop a brand for your company, you may as well do it right the first time. Having to do it over again and again will cost you in consultant fees, lost clients, lost sales and lost earnings potential.

In order to ensure that you are on the right track (and that the consultant you've chosen to work with knows her stuff), you need to understand what these keys to branding success are.

In a nutshell, an effective brand encompasses many things, and not just an eye catching look. Consider the list below and ask yourself how much of this you were aware of already (feel free to print and use as a checklist when you hunt for the right consultant - or feel free to call us!):

This is the information age. Understand that your target market is most likely well informed - even before they find your product or service, they know what they are looking for. Relating to your customers and your target market via your brand is more essential than the visual appeal of the brand itself (think Saturn).

When you are conducting all of that endless research, make sure someone carefully considers the emotional attachment your brand should create with your target market - if your business is all about quality + affordability, find a way to communicate the feel-good experience of getting a really good product or service at a great price (perhaps through imagery, perhaps through a tag line, or perhaps through your offline and online marketing messages).

Never discount the power of consistency in a brand. When it comes down to visual appeal, nothing is more detrimental than being all over the map with color and design. It's amazing how many companies actually use their logo in several different color combinations. Make sure your logo, colors, design and presentation are consistent for print and Web. Variations may work but they must be complimentary.

Never regurgitate your printed marketing material into your Web site. If you are going to take the time to extend your corporate brand to the Internet, make sure your Web site uses compelling text (Web writing is very much unlike the corporate brochure), and isn't just a repeat of your marketing material. After all, you want to refer others to your Web site via your business card, brochure, special promos, etc. Those on the receiving end will expect a greater benefit if they take the time to check out your company Web address (what...you didn't realize your URL should be printed on everything, including your corporate vehicle??).
Tip! There are several keys to developing a winning brand for your company, and an effective corporate Internet branding strategy is only part of equation If you are going to take the time to develop a brand for your company, you may as well do it right the first time. Having to do it over again and again will cost you in consultant fees, lost clients, lost sales and lost earnings potential.

It seems like such an insurmountable task - how will I ever develop the right brand for my company?

That's where we come in. We specialize in working through all these aspects with you. Our job is to understand your target market, based on the information you provide about your business. From there, we can put together a complete strategy to develop a successful brand for your company that encompasses print and Web.

If you want to attempt this yourself, remember - you must understand the key branding fundamentals. Take your time, do some careful research and read as many case studies as you can get your hands on. Take a good look at your competitors and see what they are doing (especially the most successful ones).
Tip! Instead, Internet branding strategies, particularly those that deliver targeted visitors to your Web site, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness.

You'll soon realize that there are all kinds of opinions and theories out there on what successful branding is about. Keep focused on what you already know about your company, your current clients and your target market. Make sure you understand what they want; not necessarily what they need.

Above all else, understand that in order for a brand to work you need to put together a complete branding strategy. One that encompasses the best forms of marketing to reach your target market, and most often this involves a combination of traditional methods and the Web.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

Here's to your continued business success!

Amanda Ayles is President of AmandaMarks Business Solutions, and helps businesses of all sizes develop their unique identity on the Web. Services include custom design for print and Web, content development and on-line marketing strategies. Visit her corporate Web site at http://www.amandamarks.com

Internet Branding

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. While positioning its product, a firm analyzes the competitor's positions, searches its own competitive advantages and then identifies the best possible position for the product.

Product differentiation has a close link with product positioning. Product differentiation is in a way the prelude to product positioning. They are interrelated strategies and are employed in close alignment with each other. Positioning is the outcome of a conscious strategy of marketing. Positioning comes out of the marketing man's awareness that a product cannot be ‘everything to everyone'. It can only be something to some segment. Some unique feature of the product, some unique feature of the market or some unique feature of the competition is normally isolated and around that feature the product is placed in the market.

Identifying these features imaginatively and using it as the ‘plank' on which to pedestal the product is the essence of positioning. So, the product can be positioned against a competing brand, it can be positioned for an exclusive well-to-do segment of the market, it can be positioned for men, it can be positioned for children, it can be positioned for a health- conscious market.

The marketing man has to formulate his positioning theme right from the product idea stage. He cannot suddenly invent a positioning theme when he is ready to enter the market with his product. He should have already decided what his ‘cash on' point should be, where he should introduce his product and for whom, and on what distinctive claim he should go around and promote his product.
Tip! Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

Branding provides detailed information on Branding, Health Care Branding, Corporate Branding, Internet Branding and more. Branding is affiliated with Trade Show Promotional Items.

Corporate Internet Branding

The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren't enough Internet marketing experts to take their brands into the digital realm.

Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market. Resistance is futile and with this change in how consumers and B2B buyers are reached, is a change in the symbolism, voice, and style of promoting brands. That doesn't necessarily mean the Internet can't play a supporting role for your offline or TV advertising. For many campaigns, the Internet is just another conduit for sales videos and corporate brochures. Some are satisfied with this, however the Internet's own power to communicate and generate business shouldn't be underestimated.

The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message. It doesn't matter whether you use a Web friendly, or search engine friendly approach to your online advertising and promotion. You need to be there anyway you can. It's too important to let it slide.

Internet branding is a term in increasing usage because branding can be adapted to be effective on the Internet. That's different from broadcasting your TV video ad or showing your marketing brochure on your Web site. With Internet branding, you're taking into consideration that viewers have searched around and seen many other products similar to yours. They may have reviewed many more product or service features than they would think about while watching television or casually reading a magazine.

Your customer's context then is different. The splashy video display generally isn't there and surprisingly, few people are interested in seeing it. They're pressured for time and want to find what they're looking for. If you understand their quest for knowledge, you can better shape your value proposition and even your sales pitch.

Active Internet Positioning

The Internet appears to be a passive marketing environment, but it's actually very active. To stay one step ahead of the elusive customer, you have to continually position your products and Web site to meet their needs ahead of time. An Internet marketing expert helps to tell you where people are going ahead of time. You may even position your brand better with this knowledge. You have returning customers whose loyalty you want to build and you have new prospects coming in searching and enquiring about different things. It's not easy to position a brand to meet all those needs. There are experts in the field who can help you understand Web visitors and help you build powerful Corporate Internet Branding strategies.

It's easy to say you'll advertise to reach all the same prospects you did with your TV campaigns, but Internet audiences are different. And, advertising, such as search engine advertising can be expensive. You may not be able to afford to reach those same people. That means you may have to plan a way to reach particular segments of that audience with more specific features and benefits. Only after you bring them to your Web site and established credibility with respect to the product they're inquiring about, will you be able to present your corporate brand. Corporate branding is powerful today and Corporate Internet Branding even more so. You can introduce products more quickly and even reposition them more effectively. People see corporate brands all the time though and are not necessarily impressed that your corporate brand will make this particular product relevant to them. For instance, just because Nike makes golf equipment doesn't mean their "big mammoth driver" is the right one. The corporate logo won't be enough and forcing the brand on them isn't going to make them buy it.
Tip! There are several keys to developing a winning brand for your company, and an effective corporate Internet branding strategy is only part of equation If you are going to take the time to develop a brand for your company, you may as well do it right the first time. Having to do it over again and again will cost you in consultant fees, lost clients, lost sales and lost earnings potential.

Search Marketing

Instead, Internet branding strategies, particularly those that deliver targeted visitors to your Web site, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness. They're very often looking for something specific. If you want to get anywhere on the Web as a user, you have to have an idea of what you want, or you'll sit frustrated in front of your computer. Television and magazines are very different. The channels and pages in these mediums are limited and the prospect is captured. Not on the Internet. There are billions of web pages and hundreds of millions of Web sites.

With search engines, consumers can get help finding what they're looking for. High ranking sites get first crack at these motivated/directed consumers. Your corporate Internet marketing strategy should be heavily involved in search engine visibility. It is an opportunity to present your site many different ways to many different types of consumers. The potential reach is further enhanced because you have International reach and the cost of entry is so minimal.
Tip! Intelligent corporate Internet Branding adapts to the consumer. It de-massifies to serve each person as they arrive; yet it still delivers the corporate brand communication at the right time after the visitor is satisfied.

Searchers are looking for quick solutions too. They're not looking for fancy graphics and complicated menus that fly out all over the place. They're looking for specific things about your products and services. Here, you have a low cost of adapting your brand imagery and communications to suit each group of visitors. Generally, it just takes another Web page designed and written for that group of consumers. You can fashion your homepage to let current customers get to what they're looking for as well.
Tip! “11 immutable laws of Internet branding” by Laura Ries.

After these searchers have found your products and services relevant to their search, your corporate brand will then have the power to make the sale and establish brand loyalty.

Intelligent corporate Internet Branding adapts to the consumer. It de-massifies to serve each person as they arrive; yet it still delivers the corporate brand communication at the right time after the visitor is satisfied. Rather than a boastful in your face confrontation with the consumer, your corporate image becomes a helpful one and is relevant and timely. You get credit for being there when they needed you.

Scott White is President of Brand Identity Guru a leading Corporate Internet Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.
Tip! Instead, Internet branding strategies, particularly those that deliver targeted visitors to your Web site, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, Franklin Sports and many others, including numerous emerging growth companies.